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Case Study
PALM Corned Beef
Fast Stats
100K+
Post Engagements2.9M+
Video ViewsCorinthian Distributors, the Canadian distributor for PALM Corned Beef, approached Talk Shop to boost brand awareness within Canada. Their goal was to educate audiences on the diverse culinary uses of PALM Corned Beef through a targeted influencer campaign. Talk Shop was tasked with creating a Canada-wide campaign that would introduce the product line, generate impressions, increase brand recognition, drive sales, and build a visual asset portfolio for North American marketing
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Our Approach:
To achieve these goals, we devised a three-phase influencer strategy focused on distinct niche communities:
Budget-Conscious Parents and Students: In the first phase, we collaborated with food creators on TikTok and Instagram to craft budget-friendly recipe content aimed at parents and students.
Outdoor Enthusiasts: The second phase involved targeting Instagram creators with a focus on outdoor activities, such as camping and backpacking, to highlight the portability and convenience of PALM Corned Beef.
Low-Carb High-Protein Dieters: The final phase targeted keto, paleo, and low-carb recipe creators to introduce this budget-friendly, high-protein option to health-conscious audiences.
Results & Reaction:
The campaign's success was evident in the impressive results it delivered. With over 100K post engagements and more than 2.9 million video views, the influencer campaign significantly boosted PALM Corned Beef’s brand awareness across Canada. The diverse content resonated with each targeted community, driving increased recognition and interest in the product. Corinthian Distributors was thrilled with the outcome, particularly the campaign’s ability to generate strong engagement and create a valuable portfolio of visual assets for future marketing efforts in North America.
"We have only positive things to share about Team Talk Shop! It's been nearly 3 years of collaboration with them, and their dedication and passion towards our brand campaigns are truly outstanding."
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