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Services
Paid Media
Talk Shop’s paid media team delivers data-backed strategies designed to deliver unprecedented growth for our clients. Whether it’s part of a holistic plan or singular in focus, we work hand in hand with our clients to craft an approach that delivers results. Our audience segmentation works to understand the behaviors of your bullseye audience. From there, we’ll ensure your creative assets align and are optimized for our channel recommendations. We’ll leverage display ads, search engine advertising, social media advertising, sponsored content and more to ensure your content reaches the appropriate audience. Once in the market, we’ll test, optimize and scale your campaign. Expect results such as a lift in website traffic, lead generation, product sales, market expansion and more.
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Paid Media Capabilities
Media planning and buying across the full funnel, including search, paid social, and programmatic (OLV/OTT/CTV, etc)
Performance Creative Strategy and Testing
MMX (media mix modeling), including specific per-channel media strategy
Budget planning and allocation
Campaign management
Testing and optimization
Copywriting
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Comprehensive Paid Media Management
Talk Shop offers a comprehensive approach to paid media management and optimization. We steward advertising budgets across the full funnel for clients with budgets ranging from < $100k/yr to clients with $5mm/yr+.
The cornerstone of our approach to media buying is based on driving profitable growth for our clients. We excel at understanding your business and how media works to drive consistently increased revenues.
Working through a phased approach of strategy, media buying and reporting, we offer a best-in-class service backed by a team that has spent hundreds of thousands of dollars on acquisition and lead-generation tactics. We partner with platforms such as Meta, Google, TikTok, Pinterest, Spotify and more, which gives us access to unique insights, promotions and beta tests. As your partner, we bring the expertise, energy, and resources to master the competitive landscape you operate in. Our dedicated team of paid media specialists are up to speed on platform updates and how to adapt strategies for our clients. We’ll then work with you to deliver the direction of your paid media strategy, implement campaign management, optimize your ad sets across identified channels, assess your creative assets, allocate budget and monitor your campaigns for in-feed optimization and analytics.
Paid Media Case Studies:
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“Talk Shop delivers innovative content that resonates with our target audience, effectively increase brand awareness and connections with customers. Whether it’s captivating visuals, compelling copywriting, or interactive campaigns, they know how to capture attention in today’s crowded digital space.”