Over two days, we heard about everything from AI in movies to how it’s shaking up education. But the most important sessions were all about the responsible use of Generative AI technologies, like ChatGPT. And let’s be honest, these are the things we, as a PR agency are eager to get our heads around.

Joann Stonier from Mastercard gave us a clear roadmap for innovating with Generative AI without stepping on anyone’s toes. She reminded us that we need to make sure our data practices respect people’s rights. After all, we’re in the business of building trust, and nothing screams ‘trustworthy’ like respecting privacy and being ethical.

Balaji Gopalakrishnan from Vanguard talked about the different ways businesses can tap into the power of Generative AI. This technology has huge potential for improving productivity, but it’s still early days. So, rapid experimentation is the key to finding how it will work best for your company. Balaji ended off by explaining there are really four main categories of use cases businesses need to know about and explore: Knowledge Management, Code Generation, Content Generation and Chatbots.

What surprised us was how many companies were so excited about Generative AI that they were developing their own applications right there at the event. But, without proper regulations in place, setting up effective governance and compliance can be tricky. It seems like everyone’s holding their breath for some sort of regulations to come into play. Those who can responsibly implement Generative AI will definitely have the upper hand.

Networking sessions were buzzing with chatter about how smaller businesses shouldn’t just focus on adopting AI tools, they need to also create robust governance structures. A steering committee can help oversee the integration of AI tools and ensure they’re used thoughtfully and ethically.

All in all, Ai4 2023 was more than just a conference; it was a glimpse into the future. And at the center of this future is a dynamic duo: AI and human creativity, guided by strong ethical principles and governance. We need to welcome these new tools and technologies, not as replacements but as sidekicks that can boost our productivity and creativity.

We can’t help but feel excited for what’s to come next. The world of Generative AI technology is like a swirling vortex of potential, and we’re right on the edge, ready to dive in. We’re not just talking about new gadgets and gizmos; we’re talking about game-changing innovations that can redefine how businesses operate. The possibilities are practically endless, and we’re buzzing to see how these tools will be harnessed in innovative ways at next year’s Ai4 conference.