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Our Approach:
The goal was to build brand awareness amongst engineers and spotlight the Toronto HQ, recruitment goals, and cutting-edge technology being developed in Canada. Talk Shop positioned Snowflake as a US-based global brand with a strong Canadian presence.
Results & Reaction:
As a US-based global brand, Talk Shop rooted the campaign in Snowflake’s investment in the Canadian market, spotlighting the Toronto HQ, recruitment goals and leading technology being built out of Canada. Within our first two months of working with Snowflake, Talk Shop has secured a mix of earned and contributed coverage in top-tier publications, including The Globe and Mail, BlogTO, Daily Hive, LinkedIn News, Start Up Toronto, The Peak, and more.
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