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Case Study
Embark
Fast Stats
537
Media Hits105M
Audiences Reached30
Pieces of Influencer ContentEmbark sought out an agency partner to support in positioning the brand as a leader in helping Canadian students be better prepared for post-secondary education, to drive high potential leads.
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Our Approach:
By showcasing the knowledge gap for Canadians when it comes to RESPs and why Embark’s service offerings are essential for champions and students, we were able to close the knowledge gap for audiences across the country on the benefits of the brand. Talk Shop actioned on these items with a mutli-prong approach of leveraging influencer relations, data surveys and assembling a roster of influencers to share key messaging across their platforms. In addition, we positioned Embark executives as thought leaders who were experts in RESPs and advocates for Canadian students.
Results & Reaction:
The influencer program generated 40+ pieces of content across Instagram, TikTok and blogs in 2023, paving the way for growth on the influencer marketing front for 2024. As a result of these efforts, 310K impressions were garnered across Canadian audiences. Through data reports and a financial literacy month campaign, complemented by paid broadcast and digital opportunities, Talk Shop and Embark created three key media moments that resulted in 537 media hits, 105M audiences reached and landed 51 unique pieces of media coverage.
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