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Case Study
Foodtastic
Fast Stats
196M
Impressions498
Media Hits83
Influencers EngagedFoodtastic was in search of an integrated agency who could support with media relations, social media, influencer relations, event support and more across their portfolio of brands. Upon preparing holistic plans for each brand and recognizing what makes them unique, Talk Shop was able to support with the portfolio’s hero brands such as Milestones, Freshii, Quesada, Pita Pit and more.
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Our Approach:
Kicking off with a marketing strategy detailing opportunities by brand, Talk Shop established teams specific to each brand with an integrated approach that ensured all execution teams were aligned on the overarching goals at hand. The strategy enveloped market research, tone of voice review, aesthetic considerations, target audience considerations and channel placements.
Results & Reaction:
Media relations supported with reactionary pitching and campaign pushes while the digital team supported brands with market research, social media management, content creation, paid strategies and influencer marketing. To date our efforts have resulted in 8.3M organic impressions on social, 19.7M paid impressions on digital platforms, 188M+ earned media impressions from PR efforts and over 83 influencers have been engaged across the brands.
More Work
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