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Case Study
Iceberg Vodka
Fast Stats
22%
Sales Lift38%
Increase in Followers4.29%
Engagement RateIceberg Vodka, a Canadian based Vodka brand, had grown tired of a digitally-focused marketing plan which lacked an organic social media strategy. While the brand understood there was value in a paid social presence, it also looked to tap storytelling, content creation, influencer marketing and user-generated content to further amplify the message and the brand’s 2020 business objectives.
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Our Approach:
Talk Shop leveraged market research to identify social and consumption behaviours of millennial and Gen Z audiences. A refreshed approach to tone of voice along with a low-fi take on content creation helped bridge the gap between the brand’s current and ideal target audience. A heavy focus on community management drove the lift in engagement rate while paid social efforts supported awareness goals.
Results & Reaction:
Iceberg Vodka saw tremendous growth on key metrics such as follower count, engagement rate, saves, shares and more. An approachable take on content creation shifted the brand’s target audience to a millennial and Gen Z clientele, opening the door for ample content opportunities. A 22% lift in sales was reported along with a catalogue of tagged UGC content, influencer relationships and multiple virality instances north of 1M impressions.
“Talk Shop delivers innovative content that resonates with our target audience, effectively increasing brand awareness and connections with customers. Whether it’s captivating visuals, compelling copywriting, or interactive campaigns, they know how to capture attention in today’s crowded digital space.”
More Work
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