Case Study

Quesada Burritos & Tacos

Fast Stats
214%
Increase in Loyalty Program Registrations
88K
Link Clicks
52M
Impressions
The Ask:

Quesada Burritos & Tacos approached us with a challenge: their digital tactics had plateaued, and they needed fresh strategies to reinvigorate their social media presence. The brand sought to boost awareness, engage a younger audience, and drive product sales through a more dynamic and impactful digital strategy that included paid media, organic social media management and content creation.

Our Approach:

We began with a thorough analysis of Quesada’s platform analytics and competitor activities, creating a strategic roadmap that encompassed organic, paid, and influencer marketing tactics. Our approach was scrappy and nimble, leveraging low-fi Reels, campaign ideation, and trending audio to keep the content fresh and engaging. The goal was to craft content that not only resonated with audiences but also met Quesada’s business objectives.


Results & Reaction:

The results were nothing short of impressive. In just six months, our combined efforts garnered 52 million impressions and maintained a strong 2.6% average engagement rate. Paid activities alone drove 88,000 link clicks and over 40 million impressions. These efforts significantly boosted email subscriptions, app downloads, and in-store sales, leaving the client and parent group, Foodtastic, thrilled with the impact of our work.

“Quesada Burritos & Tacos has benefitted from a thriving relationship with Talk Shop over the years - we have seen our social engagement perform very well, and the team at Talk Shop are a pleasure to work with”

QUESADA BURRITOS & TACOS