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Case Study
HOUSE iD
Fast Stats
2.4M
Paid Social Reach10M
Google Ad Impressions262K
Total Link ClicksHOUSE iD, a prominent Vancouver-based fitness clothing line under the House Concepts umbrella, approached Talk Shop with a clear objective: to elevate their online presence through a robust paid social and paid search strategy. With a focus on expanding the reach of their successful gym and increasing product conversion across key regions in Canada and the US, HOUSE iD sought a cohesive partnership with Talk Shop to drive tangible results and propel their in-house clothing company to new heights.
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Our Approach:
To address HOUSE iD’s needs, we collaborated closely with their in-house team to craft a tailored strategy that enhanced their presence on Meta, TikTok, and Google Ads. Our approach involved:
Developing Compelling Content: We worked together to create engaging copy and creative, showcasing HOUSE iD’s product lines through a mix of in-studio, editorial, and user-generated content.
Strategic Ad Placement: Leveraging targeted social ads, we aimed to maximize reach and drive link clicks.
Optimizing Paid Search: Implementing a well-structured Google Ads campaign, we focused on increasing impressions and interactions to drive traffic and conversions.
Results & Reaction:
The results were highly successful. Our combined efforts achieved over 2.45 million reach on social media and drove more than 74.5K link clicks through engaging ads. On Google Ads, we secured 10 million impressions and over 187.6K clicks/interactions, significantly boosting HOUSE iD's online visibility and product conversions. The comprehensive approach led to enhanced brand awareness, increased engagement, and notable improvements in conversion rates, leaving HOUSE iD thrilled with the impact of our strategic partnership.
“Talk Shop delivers innovative content that resonates with our target audience, effectively increasing brand awareness and connections with customers. Whether it’s captivating visuals, compelling copywriting, or interactive campaigns, they know how to capture attention in today’s crowded digital space.”
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